branding.
BOYS & GIRLS CLUB CAMPAIGN & BRAND IDENTITY
Guiding Youth Toward Greater Possibilities — Inspiring the Journey to Achieve Them
The Boys & Girls Club provides children and teens with the building blocks of life we might take for granted daily. A dependable role model, a source of inspiration we can always look up to...
A place to call home.
OUTDOOR VOICES “THAT GIRL” MOCK CAMPAIGN
Mock campaign that targets the stereotype of “that girl.” The trope, or it girl trend, that symbolizes the girl that has everything together. The call to action here is to feel encouraged to buy workout clothes and support a company that strays away from stereotypes, and trending aesthetics, inviting women of all backgrounds, identities, and interests to become part of a community that wants you to become active for the right reasons.
RARE BEAUTY MOCK CAMPAIGN
Inspired by Audrey Hepburn's beauty tips. The goal is to fill in the gaps the makeup community has created regarding improving your relationship with yourself first, intertwining the goal of taking care of your mental health and gaining confidence with products that will aid consumers throughout this journey.
OKCUPID! MOCK CAMPAIGN
THE BIG IDEA: Create social opportunities for LGBTQ+ identifying disabled communities without isolating them, and combating stereotypes. Normalize able-bodied and disabled relationships.
OUR GOAL: Create a safe space that encourages, and invites disabled individuals who identify as LGBTQ+ to feel empowered to meet their emotional, psychological, and sexual needs through OkCupid’s online dating app.