Conducted and analyzed over 2,000 surveys to gauge student sentiment regarding UT Austin's tower renovation project successfully developing a campaign brief and consumer journey tailored for a Gen Z student audience.

Crafted detail-oriented email campaigns and revamped website promotions for events like Taste of Mexico and the Cinco de Mayo Luncheon, resulting in a 20% increase in event participation compared to the previous year.

Engaged with over 30 stakeholders from 5th Street businesses to inform them about Austin's upcoming Mexican Cultural District, the 5th Street Corridor, gathering insights to guide its initial branding stages.

Researched and developed interview questions/bios for 13 features, including Amber Rose, Matthew Modine, KZ_K Studio, and Dope Tavio, focusing on insights into their creative processes.

Authored 20 published articles, enhancing work ethic and market research skills while crafting seasonal fashion trend reports, fashion week write-ups, and engaging pop culture and media coverage.

Conducted daily press sweeps, and developed 15 enticing pitches using trending angles for editor coverage, consistently pushing press for clients Jen7, Brassybra, TKEES, and Seraphine.

Compiled seasonal trend reports on women's ready-to-wear fashion, identifying recurring trends to provide actionable insights for the agency's future pitches.

Identified chef influencers for The Sunday Collective's FW22 collection launch, carefully vetted based on expertise, social media following, and overall brand fit.        

Directed a team of 20 writers, leading them through the pitching process through iterative rounds of copy and conceptual edits to maintain SPARK's distinctive voice through a balance of fashion, life, culture and voice pieces. 

Collaborated with photographers, designers, models, and stylists to assist in crafting immersive styling, layout, and graphic design visions for compelling storytelling.

Covered local fashion events to feature upcoming designers on SPARK’s social media platforms.

Multitasked in a fast-paced environment, ran food, bussed tables, made coffee, and tended to the needs of up to 300 customers daily.

Coordinated daily catering, assembled over 100 boxed lunches for local companies, and ensured precise organization and delivery.